Jeffrey Gitomer is a sales person's sales person. He is widely respected as an author, trainer and speaker. His books include The Sales Bible and Knock Your Socks Off Selling. This month, we begin a three part series on his book Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless.

Do you know the most important person in the world? Do you understand who the real boss is? Do you really understand where your paycheck comes from? If you are in sales, and everybody is, the answers to these questions are vital if you are going to achieve your goals and dreams.

Your Customers are the key to your success. Fortunes are made AND LOST because Customers are not treated as the most important person in the world. Developing customer loyalty is the key to making your fortune.

Customers come to you because they need help. Sometimes their requests seem outrageous. Sometimes they are just a nuisance. So, we give them HELL instead of HELP. Instead, if you treated every Customer as if they were your favorite person in the world, how would that impact your business? If you are still not convinced, ask yourself how much one Customer is worth - especially if that Customer has connections that produces a great New Consultant or a phenomenal fundraising connection.

Of course the key to offering help is customer service. Is yours lousy, satisfactory or memorable? If your service is memorable, you can eliminate your advertising budget because new Customers will flock to you.

Finally, how do you respond when something goes wrong with a Customer? Do you defend yourself because you over promised and under delivered or do you side with your Customer and help them?

Matthew Cox lives with his wife and eight children in New Mexico where they home school their children while teaching them about business and investments. He is the majority owner of Megan's Pantry. For more information about this unique home based business, go to www.meganspantry.com . To contact Matt directly, you may email him at matt@meganspantry.com .

Other Books by Jeffrey Gitomer