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How to Become an Event Planner
Click Here to
Discover How to Become an Event Planner
How to Break Into a Fab Job as an Event Planner
A village feast to welcome home hunters in the wilds of
Borneo and a glittering fund-raiser soiree at a swanky New York hotel may
not sound like they have much in common, but they do have at least one
similarity.
Someone, somewhere, got the ball rolling and using a little resourcefulness,
creativity and sheer determination successfully pulled off a spectacular
event. (Well, someone had to figure out how much food and drink was required
at the feast and where the chief would sit!) That person is an event
planner.
If event planning sounds like it could be your dream career, here are 7
steps to become an event planner, based on the
FabJob Guide to Become an Event Planner by Jan L. Riddell, Carol Palmatier and Peter J. Gallanis.
1. Assess Your Skills
Before you quit your day job to become an event planner, take the time to
honestly assess your current skills to ensure you have what it takes to
succeed as an event planner.
Event planners must be creative and well organized, but they must also have
excellent interpersonal skills. Events are about people, so successful event
planners must be able to effectively listen to what clients want, develop
relationships and negotiate with vendors (companies that supply products and
services for events).
TIP: If you’re creative and have great people skills, but could use some
help getting organized, event planning software is available to help you
keep track of event details.
2. Learn How to Plan Events
Almost all events have common components such as some type of meal or
refreshment, a form of entertainment or speaker, invitations or
registrations, etc. The event planner is the person who pulls all of the
components together.
There are excellent resources available to help you learn how to plan events
and assist with each stage of event planning including how to: choose a
date, decide who to invite, budget, create timeline schedules, work with
vendors, and market events. If you want a formal education, many colleges
offer degrees or certificates in event planning. If you would rather break
into event planning without a formal education, you can quickly learn how to
plan events with books such as the
FabJob Guide to Become an Event Planner.
3. Get Hands-On Experience
The easiest way to learn about the steps involved is through personal
experience (i.e. planning events for family and friends).
Non-profit groups are always looking for help with their fundraisers and
galas, and you’ll get the double benefit of helping a worthy cause while you
hone your skills. This is also an excellent way to make contacts in the
community to help you land a paying job when you are ready.
You could also volunteer to organize events at your own workplace, if you
have one. For example, if your company has a public relations department
that is notoriously short-staffed, offer to help them out. The beauty of
this plan is that you will be learning a new career while still being paid
at your old job!
4. Create a Portfolio
A portfolio is a collection of samples of your work, plus any other
documents that can show people why they should hire you. A portfolio helps
you stand out from other applicants, and prove that you have the skills to
do the job. Your portfolio might include pictures, recommendation letters
and anything else that shows prospective clients and/or employers what you
have done or can do.
Material for your portfolio can come from any event you have organized (such
as a family reunion, birthday bash, etc.) or from ideas and themes you have
for future events. Show your best work and don’t worry about giving away
your great ideas. People will believe you have many more brilliant ideas
that you haven’t yet divulged.
5. Get Hired as an Event Planner
Getting hired as an event planner (even if you plan on opening your own
event planning business) will give you invaluable contacts and referrals for
the future. Meeting and convention planners are projected to have faster
than average job growth in the coming years. This is good news for the
industry and for you.
Companies that hire event planners include hotels or resorts, non-profit
organizations, convention centers, country clubs, and even fun destinations
like theme parks!
Some people work their way into a position as their company’s event planner
just by volunteering to organize internal events such as company picnics and
meetings.
6. Start Your Own Event Planning Business
If the idea of being your own boss and earning up to $100,000 or more per
year as an event planner sound appealing, it may be time to take the plunge
and set up an event planning business. Many event planners have home-based
businesses, which makes this type of business inexpensive to start. With the
wealth of information available on starting a business you should be able to
get your own event planning business off the ground quite easily.
When starting your own business, you should consider what types of events
you want to plan. If you have a flair for the spectacular you may want to
tackle proms, charity events and galas. If you prefer planning corporate
events, you may choose to plan meetings, conventions, and the like.
TIP: Unsure of what type of event you’d prefer to plan? Consider interning
or working for a number of companies whose specialties are quite different.
7. Develop Relationships with Vendors
You’ve probably heard the adage “it’s not what you know but who you know”.
The most important relationships you will build as an event planner are with
the vendors for your events. These are companies that supply products and
services for events, such as caterers, florists, equipment rental companies,
hotels, photographers, etc.
Learn about each one’s business by conducting informational interviews and
ask about discounts they can offer you. Be polite and courteous with the
owners and their staff and always follow up afterwards with some sort of
acknowledgement or thank you. You can also arrange to have vendors refer
clients to your event planning business.
Further Your Career
You can continue to learn and grow after you have become an event planner.
One of the best ways to succeed as an event planner is to look upon every
social occasion or event you attend as an opportunity to learn. Make a
mental note of what worked well and what bombed. Attend tradeshows, read
everything you can related to event planning, and watch for what’s hot. Seek
out the advice of trendsetters and don’t be afraid to try something a little
different. You may start a trend yourself!
This article is based on the
FabJob Guide to Become an Event Planner.
The complete guide gives detailed advice on how you can break into a career
in event planning, get hired as an event planner, or start your own event
planning business.
Click Here to Discover How to Become an Event Planner
Complete Kit to Start Your Event Planner Business
Click Here to Discover How to Become an Event Planner
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