|
Affiliate Programs are a great way to make money with
your website. Optimize your Affiliate Earnings by reading the article
below. But how do you promote your Affiliate Marketing Programs and
Products?
10 Secrets Of The Super-Affiliate Mindset
by Anik Singal
Contrary to popular belief, super-affiliates don't
really DO things differently than affiliate underachievers.
Super-affiliates promote the same products. They use the same SEO
techniques. They have the same headaches. And they work just as
hard.
But super-affiliates THINK differently. Their minds and attitudes go
far beyond the commission check. For them, affiliate marketing is
not just a business. It's a CAREER. And that professional mindset
makes a huge difference in how and when they take action in the
marketplace.
I've worked side by side with many super-affiliates. I've even
helped create a few. They all share a special kind of mindset. So as
you read these 10 characteristics of affiliate super-achievers, ask
yourself, Could I learn to think this way?
#1 Super-affiliates think creatively.
You know what you'll get if you do what everyone else does? You'll
get what they get... only you'll be splitting it with them, and all
their imitators.
In today's Internet marketplace, you need to be a leader, not a
follower. So super-affiliates don't follow the crowd. They sell TO
the crowd. They take the most successful marketing techniques, apply
them to selling the most popular products... and then add a unique
spin.
It could be as simple as offering one unusual, but highly valuable
bonus. It could be as sensible as using low-cost offline marketing,
while everyone else is breaking the bank on expensive PPC. It could
be as innovative as dumping the sales letter, and substituting a
quiz or contest. But super-affiliates always, always, ALWAYS look
for ways to be a little more creative than their competitors.
#2 Super-affiliates learn the hard stuff.
Less than 10% of people who start their own business are successful.
Why? Most fail because they lack direct sales experience, don't
bother with a marketing and business plan, or get into debt
promoting products that don't have a market. In other words, they
flunk when they get tested on the really tough aspects of business.
Super-affiliates are different. They learn how to do all the hard
things other people shy away from. They learn about selling and they
get good at it. They set goals, make daily and weekly plans, and
measure their progress. They don't waste time creating huge content
sites unless they have hard evidence that those sites will
eventually bring them BUYERS (not just browsers or researchers).
And most of all, they keep their eye on PROFITABILITY. Not just
traffic, not just visitors. Super-affiliates look for a return on
their investment of time and effort, as well as money.
#3 Super-affiliates follow up.
Most affiliates can attract prospects. A few can convert prospects
into customers. But only super-affiliates turn existing customers
into repeat customers.
Super-affiliates know that the person who has already bought from
you is the most willing prospect for your backend products, upsells,
and cross-sells. These current customers are also the cheapest to
sell to. So super-affiliates are always thinking of the lifetime
value of a customer... and always offering them the best value and
deals.
#4 Super-affiliates give before receiving.
Super-affiliates invest time and money giving something of REAL
value. Before they ask for the sale... and before they seal a JV.
Maybe they give away useful content. Maybe they offer a valuable
resource. Maybe they offer to put in some sweat equity for a piece
of the action. Maybe they offer customers a chance to win
something... or a smile.
But no matter WHAT they give, super-affiliates do business in a
spirit of openness. Its not about beating the other guy. Its about
networking and making alliances. Its about viewing the Internet
marketplace as one great big small town. Its about saying lets talk.
And its about putting something money, effort, or reputation
on the table BEFORE making demands.
#5 Super-affiliates know how to receive.
Giving is the best first step but its only the beginning. Once
they've hammered out a deal or given something of value,
super-affiliates also know how to take what they rightfully deserve.
That means they don't just pre-sell... they ASK prospects for the
sale. They're not afraid to capitalize on a good deal. They LIKE
profits and don't apologize for being successful. And if they're
working on a JV, they state their expectations clearly,
forthrightly, without a lot of fuss... and don't de-value their list
or reputation with cheesy offers.
Yes, the best super-affiliates receive their just rewards
graciously, without throwing their egos around. And they not only
say thank you. They look for ways to turn a thank you into an
opportunity to generate more customer loyalty and more sales down
the line.
#6 Super-affiliates think strategically.
Affiliate marketing isn't a game of chance. It's a profession.
Super-affiliates are just as savvy about their industry, and just as
uninvolved, as other expert professionals.
Which means super-affiliates spend quality time thinking, planning,
preparing, and evaluating. They analyze their sites, products, and
sales. They try to understand WHY one technique works and another
doesn't. They think about trends and ponder the mentality of their
customers.
Bottom line is, super-affiliates LOVE their work.
#7 Super-affiliates test and analyze.
Profit, profit, profit... super affiliates are hard-headed about
profits! They split-test carefully. They think about WHY one ad
pulls better than another... and they try to duplicate the results.
They analyze their traffic, stats, and user purchase patterns.
They're fanatics about knowing their visitor to sales ratio on a
daily basis. And they're obsessed with ROI.
If you want to say goodbye to the ranks of affiliate underachievers,
learn to love the numbers like the super-affiliates do.
#8 Super-affiliates know when to go for volume over
commission.
Here's a very well-kept secret of some super-affiliates: you can
earn a fantastic income from cheap untargeted traffic. Believe it or
not, not every super-affiliate is brilliant at creating content or
opt-in marketing. Some just concentrate on traffic -- more and
bigger traffic -- and make money off of sheer volume sales and
contextual advertising.
Here's the basic formula, oversimplified of course: Lets say that on
a given web site you get 1000 unique visitors per day, or 30,000
visitors per month. If your average monthly profit from that site is
$1500, then each visitor is worth 5 cents ($1500 divided by 30,000
visitors).
So in this example, if you spend 5 cents to attract a visitor, all
you can do is break even. But if you can spend a lot less to get a
visitor -- say only 2 cents -- you've got the potential to make some
terrific profits on cheap traffic! Sure, its not going to be tightly
niche traffic. But it�s also the kind of traffic that fits well with
products that have mass-market mass-appeal, or even commodity
products.
#9 Super-affiliates work a plan.
Successful affiliates have a simple business model: they replicate
their success. Once they find something that works, they tweak it
slightly, test, evaluate, and repeat. Some of the most profitable
affiliate empires follow this simple, repetitive pattern. Consistent
effort tends to yield consistent results, especially online, where
certain types of marketing (like SEO) take time.
And more importantly, super-affiliates follow a schedule. So much
activity per month, so many promotions, so many sales. When they
fall short of their goals, they figure out why. If they cant, they
cut their losses and try again.
Working a plan all boils down to discipline. Organization, tracking,
and
daily project management are a way of life for super-affiliates.
#10 Super-affiliates never quit.
They may ruthlessly dump under-performing products. They may cut
their losses if the profits don't flow. But super-affiliates don't
give up. They assume that they're going to have some bumps and hard
times. They look at setbacks as essential learning experiences that,
in the end, help them build a stronger business.
=====================================================
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own affiliate
system that helped him earn well over $10,000 in just 60 days. Now,
he's looking for a few students to train one step at a time.
Sign up for a FREE course and find out more:
Affiliate Classroom - No BS! - Learn how a 20 year old earned
over $10,466 in Just 60 Days with 1-2 Hours a Day using his own
unique "NO B.S." Affiliate Marketing System...
=====================================================
Test drive a great autoresponder!
|
Less Work - More Sales
Sound good? AWeber's unlimited follow up autoresponders increase sales, lower costs,
build lasting customer relationships, and increase your profits!
Find out how with Unlimited Autoresponders.
|
|
|
|