The ABCs of Getting Your Customer’s Attention

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Offering something just a little bit different, caring for your customers just a little bit better, and creating content that’s just a little bit more interesting will take you a long way in your search for direct sales success. Here are fresh ways and some tried and true concepts for building interest and attracting attention from your customers and prospects.

Accent important information on your flyers, website and printed articles with paragraph borders, colored fonts, larger size type and other attention-getting changes.

Buzzwords excite your readers and get them emotionally involved in your content. Consider proven words like Free, Money, Health, Easy, Yes, Quick, Benefit and others.

Clear envelopes draw everyone’s attention to what you’re mailing–even postal service workers!

Die cut business cards shaped like your products are much more effective than plain rectangles–and they’re less expensive than you’d think. Sell beauty products? Use a lipstick shaped card. Sell Home decor? Try a wreath shape or a house. Sell toys? Use a teddy bear shape. Think of something that matches your business and add extra impact with a specially shaped card.

Everyone loves freebies! Use free samples to promote your business and get prospective customers interested in buying from you.

Fill a distinctive shape that relates to your business–such as a hairbrush, doll shape or drinking glass–with text for added interest when creating flyers, fillers or other print information.

Graphics strategically placed to draw the reader’s eye will enhance your content and make your writing practically jump off the page.

Hand-written Post-It® notes are guaranteed to grab your reader’s attention. Stick one on the top of your sales flyers before posting or mailing them.

Involve your reader by using “you” and “yours” in your articles, titles, headlines and website content.

Join a filler swap for a fabulous low-cost way to promote your business to women, in particular. Find a group that will let you submit your fillers (coupons, bookmarks, samples, business cards, etc.) free for inclusion in other direct sales consultant’s customer shipments, and you could see a tremendous increase in added sales and prospects.

KISS your customers and prospects for the best results… Keep It Simple, Sister!

Leave catalogs in unusual places such as inside a shopping cart at the grocery store, or on a library shelf that holds books relating to your topic.

Make sure you treat your customers better than they expect to be treated and they’ll repay you with repeat orders and referrals to friends and family!

Neon colors make printed materials such as flyers, bookmarks, mint books and more stand out from the rest of the filler packs.

Over-deliver on everything you do and you’ll become known as the direct sales consultant who offers more than is expected.

Print a sales special on your shipping labels along with your website address for free advertising every time you mail a package.

Quotes are a great way to get your message across. There are thousands available online that you can use to add interest to articles, flyers and other content.

Remember that the customer is always right–or thinks he is! So treat him with respect and kindness. Even irate customers will typically relax and calm down when they see you’re on their side.

Sidebars in your articles and on your website are great for attracting attention to important points you want to make and for adding visual interest to your content.

Tuck a handful of confetti inside your catalogs when mailing and create an instant party when the recipient opens your envelope.

Unleash your creativity! Think outside the proverbial box when looking for ways to advertise and promote your direct sales business and your customers will notice the difference.

Vary your marketing methods. Run print ads this month and online ads next month. Write articles one week and send out a press release the next. Reach different demographic markets by using different marketing tactics and strategies.

White space adds visual interest and makes for easier reading copy.

eXtend your marketing efforts past your own community by advertising in national publications when your budget allows.

Write thank you cards and letters to customers, hostesses and downline members. They’ll notice and remember your personal touch.

“Z sky is z limit!” where promoting your business is concerned. Have fun and you’ll be amazed at the results!

Tags: Direct Sales Marketing, offline promotion, online promotion