Holding Your First Direct Sales Party

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The popularity of having parties at home continues to grow and direct selling home party companies are a very lucrative business. Whether you like to sell food, adult products, dishes, toys, books, purses or jewelry there is something out there to satisfy everyone.

Once you have your niche and are enrolled in the company you’ve chosen, you’re ready to hold your first party. Having your first party can seem a bit overwhelming, but it doesn’t have to be.

Ask your direct sales leader for help and ideas. Invite plenty of family members and friends. Having people you know and that you’re comfortable with attend the first party especially, versus complete strangers, will give you added confidence.

Invite two to three times as many people as your guest list is made out for. This will fill your meeting space even if you have some no-shows and hopefully land you some new customers as well. Be sure to invite anyone you’d like to recruit for your down line, too.

Life gets in the way and we all have other obligations. Sometimes guests won’t be able to make it. By inviting an additional guests you won’t have to worry about short-falls on your guest list.

Be sure to give your guests advance notice of your party. Doing so will help them to plan their schedules accordingly and you’ll have a better chance at a full house. If you give someone a month’s notice, they’re likely to forget. Giving two to three weeks notice is plenty of time for them to pencil in your party date.

Be sure to follow up with a phone call since you want to make sure everyone got their invitations. A good time to call is a few days after sending out the invitations. Then call again a few days prior to the date of your party to remind everyone and get an idea of who plans to attend.

Talk about your products to everyone. In direct selling, many companies push the phrase, “The Power of Three.” Every day venture out and talk to at least three people about your product. Show excitement. Let everyone know how wonderful your products are and how happy you are to be with the company.

Hand out business cards and invite people to a home party. If they’re unable to attend, give them a catalog so they can be ready for future parties and orders.

Serve light refreshments at your party. Most home parties last a couple hours. So make sure your guests are comfortable. Keep it simple and basic. Tea, coffee, bottled water, and soda allows something for everyone and isn’t too much work.

If your direct sales party requires cooking then your food is already taken care of. For others, it’s nice to have a snack for your guests. Again, keep it simple. A cheese and cracker tray or a vegetable and dip tray, or a pan of brownies are great.

Providing games is a fun way to increase sales. Start off with a “Get to Know Me” game. Doing so will allow you to customize products that are most beneficial for your guests. Games like Bingo and How Well Do You Know your Hostess is a nice way to offer product samples and everyone enjoys that.

The main thing to remember is to have fun. Enjoy yourself and your guests are sure to do the same. That will lead them to want to come to your next direct sales party… and even host one of their one!

Tags: Direct Sales Marketing, direct sales parties, hostess coaching