Gift Basket Themes for Direct Sellers

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When you think of gift baskets, you may think of lavish, over-priced baskets filled with lots of shred and a little fruit or cheese. But there are so many other choices for gift baskets (or gift bags, gift boxes, gift tins… you get the idea)! The profitability factor for a gift collection made using your own direct sales products is tremendous.

Instead of selling one item in a single purchase, you can sell several at one time. And the service you provide your customers by having a ready-made, pre-packaged gift that is totally unique, wrapped and ready to give makes for many repeat customers. Once your customers know you can whip up a gift basket, they’ll contact you for gifts for every occasion. Talk about profit!

Once you understand the profit potential for creating gift baskets from your direct sales products, you may wonder what to include in your baskets. One of the best ways to build a creative, attractive gift basket is to go for a theme. Choose products that complement each other, both in type of product and in color. Here are some themes to get you started…

• All Occasion
Good for housewarmings, new neighbors, congratulations, etc. Use products that would be good for a man or a woman for more versatility.

• All Things Chocolate
This may be your best seller!

• Anniversary
Select romantic, traditional or contemporary themes and fill your container with a variety of items for the happy couple.

• Baby
This is a perfect gift for a baby shower. Include rattles, bottles, lotions and more

• Barbecue
Nice for men who are always hard to buy for. Consider a BBQ apron, long-handled spatula, oven mitts, BBQ sauce, etc.

• Beauty
The options for this one are unlimited! Skin care, spa products, lotions, nail care…

• Birthday
Make one for every age and be sure to keep a few on hand for last minute shoppers.

• Book Lover
Include a couple best sellers, bookmarks, even a journal for recording notes.

• Children
Include toys, puzzles, books, bubble bath, etc.

• Gardening
You can include plants, gardening tools, gloves, seeds, gardening books.

• Get Well
A can of chicken soup and a soup bowl or mug make this another basket that’s good to keep on hand.

• Graduation
Consider pens, notebooks, photo frames, dorm room supplies, snacks and more.

• Holidays
Christmas, Easter, Valentine’s Day, Fourth of July, St. Patrick’s Day, etc.

• Kitchen and Baking
This is good for a housewarming gift, for the chef in your life, or for a new bride.

• Mother’s Day and Father’s Day
Go for traditional or fun gifts, but make up a bunch since these are always best sellers.

• Romance
It’s not just for Valentine’s Day, you know!

• Secretary’s Day
Provide several sizes of baskets for different size companies. Market these to bosses and executives.

• Sports
Baseball, basketball, golf, soccer, you name it.

• Tea or Coffee Lovers
Include a mug, stirrers, tea bags, coffee packets, flavored non-dairy creamers.

• Teachers
Parents are always looking for something to give at the end of the year. Be creative and you’ll sell several.

• Teens
This age group can be hard to buy for so products that would appeal to them are very welcome.

• Wedding
Options are broad. Select items on the bridal registry or choose things you know every new couple needs.

As you can see, the ideas are never-ending. And so is the profit potential! Have some inventory on hand or some things that a customer ordered then backed out on? Create a nice gift basket or bag and sell those products quicker while offering a service your customers will love.

Tags: Direct Sales Marketing, growing your direct sales business