Article Marketing Can Mean Big Bucks For Direct Sellers

Written by Nicole Dean

The world of direct sales is highly competitive, so it cannot be stressed
enough that being able to drive traffic to your website is key to the success of your direct sales business.

You want people to head to your website so they can see all the wonderful products you have waiting for them, right? Well, there’s good news. Article marketing has become a very popular way for direct sales consultants to accomplish this.

How Is Article Marketing Helpful in Driving Traffic to My Direct Sales Website?

Article marketing is free advertising for your business. By writing articles that contain valuable information for your reader you will establish yourself as an expert whom people will come to trust. Don’t make your article one big sales pitch though. That will have your prospective customer leaving your site lickety-split. Instead, write an article that includes information on solving a problem. With titles like – The Best Way To ______ or 10 Tips To Creating _______ you’re well on your way to creating a good article.

So, how do you get people to come to your site by writing that article? Include a short bio about yourself and your business and include a link to your website or have a line that says something like, “For more information email me at iwant@yourproduct.com” That way they can either visit your site or email you for the information they need.

After you’ve written the article you’ll want to submit it to an article directory. By submitting your article to an article directory you are able to reach a large number of potential customers because other people looking for content to place on their site will take your article, including your short bio with your website links. Do you begin to see how that one article has the possibility to be published by several websites providing you the potential of a ton of free advertising? And there are literally thousands of article directories just waiting for you to submit your finished work.

Distributing articles drives traffic to your direct sales website and helps you establish trust with your potential client base. By writing easy-to-read, informational articles related to the type of products that you sell you can establish yourself as being knowledgeable about your products.

Customers are very likely to purchase products from a direct sales consultant that is familiar with their products and can honestly answer any questions that their customers may have so make sure you have a system in place for your customer service – an FAQ page on your website, perhaps.

Just because you write an article doesn’t mean you have to give it away. Publishing your articles on your own direct sales website can help move your website up through the search engine rankings as people search for the information you are providing. Make sure to use well researched keywords to increase the likelihood of appearing in search engines for the search terms that fit best.

When your articles are picked up and published on other websites it increases your link popularity. Link popularity is a huge factor in how websites are ranked among the search engines. Your goal is to get your articles on as many websites as you can, and this is an easy way to start increasing the link popularity of your direct sales website.

Check out the internet for even more suggestions on how article marketing will be able to help you drive more traffic to your direct sales website.

photo credit: truello

Tags: article marketing, free ways to advertise in direct sales