At a home party, you've got a very captive audience. Are you using the opportunity to the fullest? 

Making the Most of Your Audience

Are you taking advantage of your captive audience when you have your home party? At each party you have you have the undivided attention of 5, 10 , 20 or more people. There is no advertising, marketing, networking or phone calls that can replace having 20 people who are interested in your business listen to you at once!

Think about this. Every one of those guests came to the party ready to see and try YOUR products. Take advantage of that. Remember everyone knows 200 people or more. So while you may only be talking to 10 guests, you are really reaching an audience of 2000!!!

2000 people! That is a lot of exposure for your business.

How many of those people have heard of your business?

How many of those people are looking for your products?

How many of those people want to start their own business?

How many of those people know of a group that needs a fundraiser?

How many of those people want a reason to get together with their friends?

How many of those people would like FREE product?

Take advantage of this audience! Make sure you mention the key aspects of your business at least 3 times. Once during the intro, at least once during your presentation and once at the end.

Are you doing this? NO? You should be! The two most obvious places are at the beginning and end of your presentation. During your intro say something like this.

1. At the Beginning...

After I introduce myself and a brief description of my business, I start off by saying...
 

"Tonight we’ll be sampling 15 products from the Megan’s Pantry product line. We’ll start off with some Coconut Almond Delight & Three Cheese Potato Soup and finish with the Peach Fruit Crisp I just put in the oven. It will be ready in about 30 minutes. I’ll also share with you how I can help you and your organization earn up to 40% profit with our No risk Fundraising line. Plus you’ll learn how you can start your own Gourmet Food Business while working alongside your family and full or part time job. And last, but not least, I’ll show you how you can earn $25, $50, $100 or more in your choice of FREE PRODUCT. Let’s get started."

There you have it. I just mentioned all of the key aspects of my business in about 60 seconds. Think of it as a 60 second commercial. Now you have got your guest thinking. One of the guest may think "My cheerleaders are looking for a new fundraiser, I wonder what that is all about?" Another guest may think "I've always wanted to start my own business, maybe this is for me" You get the idea. It plants the seeds, so when you mention it again, they'll be listening.

2. During your Presentation - As you are presenting your products, fill in gaps with 60 second commercials

After serving the Spinach dip (or any product in the single serves) take 60 seconds to promote the Fundraiser
"This Spinach Dip is one of our Fundraising Products. As a fundraising item they sell for $4.00 each and the group earns $1.60 on each one sold. To put that into real numbers, If you have a group of 25, that each sells just 15 packets each, the group will raise $600! Think about how many candy bars you have to sell to raise that much money. We also offer 12 scented candles. You’ll notice the Lovely Lilac has been burning on the table since you arrived. These sell for $10 each and groups earn $4 on each one sold. If a group of 25 people sell just 5 candles each, that’s another $400! Between these two fundraisers, that group of 25 raised $1000. If you or someone you know may be interested in learning more, just ask me. I have some information here today."

After serving a product that everyone oohs and ahhs about take 60 seconds to promote the hosting opportunity
"I can see you all like this product. Would your friends enjoy this too? Would you like to get this product for free? Consider hosting a gathering and you will have a chance to get together with your friends while earning some free product. I'll prepare all the samples for you to try, all you have to do is invite the guests. If this is something you or someone you know would enjoy doing, ask me about being a host in April"

About 2/3 of the way into the presentation, share your story about the business opportunity. Here is my story...
"I was introduce to Megan's Pantry about 2 years ago, and I'll be honest, when I first heard about it I had no interest. I had no interest in doing home parties. In fact, I had never even been to a home party before. After talking with some others, I decided to give it a try and now 2 years later, I LOVE IT! It is the best thing I have ever done. I am able to stay at home during the day with my children and have the flexibility of working around family events and vacations.

While you'll need to work hard, the business is simple. We provide you with all the tools you need to be successful including personalized training, manuals, script cards and more. If you've ever been considering a business and can work 20 hours a month, yes I said a month, I can show you how you can be successful just like me.

Be sure to ask me for more information or pass my name along to a friend. I love referrals!"

3. At the End...

After you thank you guests for coming and telling them how to shop or order...have another 60 second commercial and say

"Don't forget about all the opportunities my business has to offer. If you or someone you know would like to get together with your friends and earn some free product or could use a new and exciting fundraiser or would like more information about starting your own gourmet food business, simply check off the box on your order form or better yet, just ask me. I have information here with me today."


There you have it! I mentioned all 3 key aspects of my business in a no pressure environment at least 3 times per event. I challenge you all to do the same. Mention each important aspect of your business at least 3 times during each party. You'll find your own style, but just do it! I promise you that if you do, you will start to see more results.

So advertise you business in front of your captive audience and watch your business soar.

Louann Cormier
Megan’s Pantry Team Supervisor

Author’s Bio - Louann has been a leader in her direct sales business Megan’s Pantry since July 2003 and loves to help others become successful in their business.

Megan’s Pantry offers a delicious line of gourmet foods. You can visit her site at http://www.mymeganspantry.com or via email at louanncormier@meganspantry.com 

©2005